Use the Internet and social media to improve patient enrollment, suggests Clinical Leader. Social media helps reach a targeted audience by narrowing down the demographic of people who would be interested in certain types of medical care.
As a first step, create social media accounts on popular social media platforms for the practice or hospital and start engaging with current or prospective patients. Interact with other people, answer their questions and offer advice. Have different medical personnel address issues through social media to get noticed.
Starting a podcast is another good option for improving patient enrollment. Use the expertise of different medical personnel to start a medical-related podcast. Choose something the hospital or practice specializes in, such as infertility, foot care for diabetics, or pediatric dentistry. Interview other medical experts in the field, take phone calls live during the podcast to answer their questions and discuss important events relevant to the type of medical practice.
Search engines are very useful when using the Internet to improve patient enrollment. Utilize search engine optimization by writing content for the practice's website or blog. Write unique, informative and high-quality content to improve the site's page rank. This helps patients find the website through search engines.