Customers of GECapital can still use the same services that the financial division of General Electric provided before its name changed to Synchrony Bank using myoptimizerplus.com instead of gogecapital.com. The name change didn't affect existing customers accounts aside from the bank issuing new checks and ATM cards, those with online accounts can securely log in to access account records and pay outstanding balances on credit cards issued by the bank.
The bank changed its name as a result of a restructuring that included gearing its focus towards private label credit cards. The cards differ from traditional credit cards, as they are issued by the bank for specific stores, such as a clothing or home furnishing stores, and offer discounts or special financing when used for purchases. For example, using a CarCareOne credit card issued by Synchrony Bank, customers get 6 months of special financing for purchases above $199 from the automotive store, as of April 2015.
The bank's new site still has the same features that the old one gave to its users, bills can be paid and money can be transferred using the online platform. Under the financing section, there is an option to browse weekly special offers for those who sign up for a specific store card.