A company logo is trademarked by determining that the logo is unique, submitting an application, paying a fee and working with an examining attorney to complete any corrections, reports the U.S. Patent and Trademark Office. Once the trademark is approved, the applicant must file documents to maintain registration.
Trademarks are registered in standard character format, design format or as a sound mark, states the U.S. Patent and Trademark Office. Before filing, applicants should conduct a free search in the trademark database of the U.S. Patent and Trademark Office for similar trademarks to avoid receiving a refusal for likelihood of confusion. They should identify the goods or services the trademark applies to and determine a filing basis, depending on whether they already use the trademark in commerce or intend to use it. The application is submitted online in the Trademark Electronic Application System. Applicants must pay a nonrefundable processing fee, which is $325 for electronic filing as of February 2015.
Applicants should monitor the status of their application every three to four months to avoid missing filing deadlines, reportes the U.S. Patent and Trademark Office. The examining attorney may take several months to determine whether the proposed trademark is suitable for registration. If minor changes are needed, the attorney may contact the applicant by email or phone. Upon approval, the U.S. Patent and Trademark Office publishes the trademark in its weekly Official Gazette. Once the trademark is registered, the applicant must use the trademark and file a statement of use.