Companies can improve their satisfaction ratings by listening and learning from customers, treating customers the right way and being consistent with their customer service strategy. A big part of good customer service involves knowing how to handle, resolve, and respond to customer problems and complaints.
Companies can listen and learn from their clients by paying attention to everyday customer interaction. This includes providing concise and clear communication and giving feedback in a timely manner. This also means using post-sale surveys to find areas that need improvement.
Secondly, companies should pay special attention to how they treat their customers. Staff should be trained and coached on how to greet customers, how to help them and how to deal with disgruntled customers. The staff should also be able to help clients get the information that they need to make a decision.
Lastly, customer service strategy should be consistent on both online and offline platforms. Social media plays a big role in helping companies stay in touch with their clients. Social networking websites and community review websites offer companies an opportunity to find out what customers really think about their products or services. Constantly engaging with, listening to and monitoring customers online helps to create brand loyalty and to develop long-term relationships with them.