Customers can purchase many "As Seen on TV" products in a number of different retail brick and mortar stores, including stores exclusively for such products. This latter type of store is frequently found in malls across the country.
Wal-mart, Walgreens, Target, Big Lots and CVS are among the retail establishments that carry "As Seen on TV" products in their stores and often online. These products have been in existence for more than 40 years, first selling exclusively from television infomercials. Customers would call the number provided in the infomercial and order the product, which was then shipped directly to them. After a time, stores started selling the merchandise, and an online site also became available.