As of 2015, wholesale stores, such as Costco, offer gift cards at 15 to 20 percent off their face value, whereas a website like Card Pool offers discounts of up to 92 percent. It is worth shopping around online to find the best deals.
Gift cards are rising in popularity as gifts. People who receive gift cards they will not use then sell them to websites like Card Hub for cash at a slight discount to the card's face value. These websites then sell these cards at a discount to frugal consumers. The price for a $100 Amazon gift card is $55 on Card Hub, as of February 2015.
The holiday season is a great time to purchase discounted gift cards because companies use them as incentives to get people to spend more money. Buy them in bulk packs at a discounted price, or take advantage of deals where companies offer something like a free $5 card when buying a $25 card.
For amazing deals on local gift cards, see what Groupon has to offer for the local area. These deals are often discounted by 50%. Be sure to read the fine print, because these exclusive offers often expire relatively quickly.