Searching for a specific company name on the Better Business Bureau's homepage is one way to find their report on that company. The reports generally include accreditation details, ratings, and summaries of customer complaints and reviews.
The Better Business Bureau's self-proclaimed goal, according to their website, is to establish an ethical marketplace with mutual trust between customers and businesses. To do this, the Better Business Bureau sets standards for marketplace trust, educates customers and businesses, and addresses customer concerns. Some businesses are accredited by the Better Business Bureau, which means the businesses agree to operate according to the Better Business Bureau's Standards for Trust.