Belk's online survey is located at BelkSurvey.com. Anyone wishing to complete the survey must have an 18-digit code from a receipt of purchase at one of the Belk stores.
Not every customer receives a code when making a purchase. Consumers who do must log in to the site within three days to complete the survey. Answers are used for research purposes and to improve service and merchandise selection at the store. As an incentive for filling out the survey, the customer is entered into a sweepstakes for a chance to win a $500 gift certificate awarded every three months. Other ways to enter the sweepstakes are listed on the site.