A SWOT analysis for Ford Motor Company is available at Pestle Analysis. The website analyzes sales and market data from 2014 and 2015 and come up with the strengths, weaknesses, opportunities and the threats to the brand.
One of the strengths of Ford Motor Company is its strong position in the American auto market. On the other hand, the company's heavy reliance on sales in the United States and its lacking presence in the emerging markets of China and India is a weakness. New automotive technologies can increase demand for Ford vehicles, which is therefore an opportunity. In comparison, the growing presence of German and Japanese automakers in North America can be a threat to the company.