The buybuy BABY gift registry is a service of buybuy BABY, a retail company marketing primarily to new and expectant parents. Expectant parents work with the company's registry consultants to create a personal list of items on their new baby wish list. The list is then available to friends and relatives online and in buybuy BABY stores to help them identify the perfect gift for the new parents and baby.
Buybuy BABY provides parents with registry ideas through various collections of products, such as newborn essentials, registry favorites and traveling with a baby. Registry checklists are also available for adoptive parents of infants birth to 12 months and over 12 months. Gift registries can be created on online or in-store. Parents who create or update their gift registries in one of the stores receive free product samples and discount coupons. Registrants also receive a registry completion discount and are eligible to receive rewards for referring friends to the business. Those purchasing gifts off the registry in one of the buybuy BABY stores receive free gift packaging.
According to store marketing materials, buybuy BABY carries over 30,000 baby-related items, including furniture. Half of its retail outlets include photo studios and most include maternity apparel departments. Buybuy BABY has more than 100 store locations in 32 states, as of 2015.