J.R. Watkins products can be purchased on the company's website. The website also has a store locator to help consumers find local store that carry the company's products.
When J.R. Watkins started in 1868, the company used door-to-door sales people, called consultants, to sell its products. This tradition continues today, and the company offers people the chance to sign up as consultants and have their very own home-based businesses selling J. R. Watkins products. A consultant locator is available on the website for those who prefer to buy products from a personal sales representative rather than from a retail store.