How do you view Businessweek articles online?


Quick Answer

View Businessweek articles online by visiting Bloomberg.com and navigating to the Businessweek section. The site contains digital versions of some articles that appear in the print magazine, as well as some exclusive content and links to the publication's social media profiles.

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Full Answer

Click on the arrow in the main navigation bar to access the section selection tool, from which you may navigate to the Businessweek section of the site. Alternately, hover over the News header to view the site's different news topic categories, which include articles from Businessweek. The main Businessweek site features articles about the state of various business aspects of the global market, ranging from manufacturing and technology to political climates and specific industries.

Businessweek began publication in 1929 covering news regarding the American and international markets, focusing on areas such as finance, marketing and labor. While its original target market consisted of business owners and managers, the magazine eventually shifted focus towards consumers, orienting itself as a source of opinion pieces along with news and analytical writing.

In 2009, Bloomberg L.P. purchased the financially suffering publication and rebranded it as Bloomberg Businessweek, incorporating it into its existing catalog of financial publications and reporting entities. Soon after the acquisition, the magazine rebounded, winning quality awards from Adweek, the National Magazine Awards and the Society of American Business Editors and Writers.

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