Businesses value creativity and innovation in order to maintain a competitive edge against their competitors. Due to technological and economic changes, companies have to strive to be adaptable and up to date on the latest trends. Creativity and innovation help ensure that companies remain relevant in their respective fields. Innovation sets organizations apart because they can be used as an emblem for other companies to follow.
Creativity and innovation go hand and hand because without creative minds, companies cannot make innovative leaps. Hence top innovative companies tend to recruit the best and brightest students from the best colleges. Business organizations not only recruit students with exceptional academic backgrounds but also recruit individuals from different backgrounds. Innovative companies try to recruit people with diverse skills and experiences to enhance their overall creativeness.
Businesses strive to create a work place environment that fosters innovation and creativity by sponsoring group projects. In group projects, different employees rub minds in order to figure ways to better tackle problems. Businesses understand that the whole is always greater than the sum of its parts, hence they encourage their employees to not be fearful of voicing their opinions. Communication and comfortability are necessary components for a company to have an innovate edge among their competitors.