Advertising is essential for informing and attracting potential customers. James F. Kelly, brand leader for PricewaterhouseCoopers, says that advertising is "a highly efficient way to say hello and offer a sense of ourselves to potential clients." Writing for Forbes, Kelly claims that advertising keeps a business's name in customers' minds, drives growth, builds the brand and has the potential to increase revenue.Continue Reading
The U.S. Small Business Association lists several benefits of advertising, including enhancing a business's reputation, establishing a distinct brand identity, encouraging and reminding existing customers and attracting new customers. The U.S. Small Business Association considers advertising essential for small businesses because print, Internet and television ads give business owners more control over their image. Ads can boost sales of a high-quality, lesser-known product. However, the U.S. Small Business Association warns that advertising is not a quick fix for failing businesses, substandard products or low sales.
Writing for Businessweek, Steve McKee claims that businesses that incorporate advertising costs and strategies as an essential part of doing business are often more successful than businesses that use advertising as a last-ditch effort. McKee, a marketing consultant specialist, further asserts that businesses should not rely on good service or superior products to gain customers. He advocates structuring advertising expenses into profit-and-loss statements and considers 5 percent of revenue a baseline starting point for an advertising budget.Learn more about Advertising
Advertising is important for both new and existing businesses, as it helps to communicate important information to customers and is one of the first steps in building strong relationships. It raises awareness for different brands that are available in the market. Therefore, creating an effective advertising plan is essential in attaining objectives and goals.Full Answer >
Advertising influences people by appealing to their emotions. There are several techniques advertisers use to influence the buying decisions of buyers and encourage an emotional relationship between the buyer and the product.Full Answer >
Advertising a yard sale online can be beneficial, since consumers often check the Internet instead of newspapers to browse yard sale listings, according to About Home. In addition to Craigslist, users can also use websites and smart phone apps made specifically for yard sale advertisements.Full Answer >
My Advertising Pays is considered a scam because the only way to make money on the site is to "sponsor" other people who make a purchase. The site claims that each $50 credit pack returns $60 without any referrals, but credit packs expire before the 240 days the return requires.Full Answer >