Pet store business plans follow the same basic business plan model as other small businesses, and include sections such as executive summary and company description. They also reveal specific information about products and services. Other key components of a pet store business plan are marketing analysis, marketing strategy, management summary and financial analysis. The appendices and exhibits section of the plan reveals marketing demographics, statistics, images and other data that supports the proposal.
The first section to appear in a pet store business plan is the executive summary. This section briefly summarizes the entire business plan and gives general details about the business location, business name and products. The company description is where the plan reveals if the company is a sole proprietorship, partnership or has corporate ownership. This section introduces the management team, explains more details about location and products, highlights a target market, and projects the number of employees required for operation.
A section of the plan should be devoted to providing details about pet care products and services offered by the new company. Product details should be specific, discussing who the ideal customer is and reasons for choosing certain types of products. Marketing sections include information about the store's potential customer base and about how the store intends to advertise and promote to customers.