What Does a Business Development Manager Do?


Quick Answer

A business development manager is responsible for creating long-term relationships with clients in order to ensure a lasting source of income for corporations. These positions seek out sales opportunities and engage existing customers through regular interactions.

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Full Answer

Additionally, business development managers analyze markets and create projections that help other members of the sales infrastructure. Business development managers are tasked with market research, customer engagement and creating sales outcomes that benefit the organization. This requires cultivating long-term relationships and seeking out new opportunities to generate new leads.

These sales representatives and account managers must also function as market analysts. Business development management demands that these employees have a knowledge of the markets and clients these individuals target, requiring people in these positions to research geographic industries and consumer needs. Finding the best areas to pitch products and seek out service sales improves the potential for long-term success within these regions.

Business development managers also need to protect their investments and those of the corporation by continuously communicating with existing customers and engaging these individuals and businesses in meaningful relationships. Protecting client information and offering proactive customer service opportunities regulates the relationship between a company and its customers, a strength offered by employing business development managers.

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