What Is a Business Brief?

What Is a Business Brief?

A business brief is a summary document outlining the benefits of a company's product or solution to targeted customers or clients. A brief is typically one or two pages long, and its primary goals are to invoke a response such as a purchase, sign-up or request for more information.

The introduction in a business brief outlines the purpose for the document. An effective brief details the most compelling benefits of a solution or offering to the targeted clients. In addition to background information, people often include testimonials and favorable reviews about their product or solution. A call to action is also common to alert the reader to the next step.