Burdines stores no longer exist; Federated Department Stores, the owner of Burdines, changed all of the Burdines? stores to Macy?s stores. The name change happened over time, with the first change in 2003 to Burdines-Macy's, and by 2005 the entire Burdines chain had become Macy?s stores.Continue Reading
Known as ?The Florida Store,? Burdines was founded in 1898 by William Burdine and was family-owned until Federated Department Stores purchased the chain in 1956. Based in Florida, the store only stocked spring and summer clothing, and its interior decoration featured tropical colors and design, including sculpted palm trees. The retail chain grew as Florida did, with the first store located in Miami, then a town of less than 1,200 people. By the early 1900s, Miami had become a winter destination for wealthy northerners and Burdines catered to that group, becoming a full-scale department store. Burdines brought in European fashions and rewarded employees for excellent customer service.
In the late 1970s and 80s, Burdines used Federated Department Stores? financial strength to expand outside of southeast Florida, opening stores in Tampa, Orlando, St. Petersburg and Ft. Meyers. To differentiate itself from the competitors, Burdines employed the ?Florida strategy? by offering a unique product mix based on its knowledge of Florida?s tropical climate. Burdines changed its product offerings based on store location. For example, the Palm Beach store catered to socialites, while the Gulf Coast stores had product geared towards transplanted Midwesterners.Learn more about Corporations