As of 2015, Cadbury Adams, a division of Mondelez International, produces Bubblicious. Bubblicious was first produced by Warner Lambert in 1997 following the success of Bubble Yum, the first "soft-chunk" gum.
Mondelez International is a multi-billion dollar company that also produces other well-known brands such as Oreo, Chips Ahoy, Trident, Halls and Ritz. Bubblicious' most famous gum wrapper was the lightning lemonade flavor that featured NBA superstar LeBron James. James signed a four-year $5 million deal with Bubblicious to serve as its brand endorser. Top flavors of Bubblicious include cotton candy, sour cherry, paradise punch, water melon and sour apple.