As of 2015, Wal-Mart only carries the Lenmar branded CR1616 batteries for consumers. This is the only CR1616 battery available for purchase from Wal-Mart online.
Wal-Marts website offers its customers the option to have the CR1616 batteries delivered to them with free shipping if the purchase is above $35, as of July 2015. Wal-Mart does give shoppers the option to search for other CR1616 batteries online, but other vendors sell these batteries.
As of 2015, users can search for the Duracell brand version of the battery on the site. However, the vendor Zoro sells and ships these batteries. Users looking for other brand names of the battery can also find Digipower on the site. TigerDirect sells and ships the Digipower, but uses the Wal-Mart site for the customer lead.
Wal-Mart sets up its website for its consumers so that if a product or brand is not in stock at the store, it can help network its customers to other vendors. Wal-Mart stores understand that it cannot carry all brands and does not wish to lose a customer to a rival that can carry the brand, according to ABC News. Therefore, the company partners with other companies and small businesses through its online marketplace to maintain its shoppers, as well as to keep up with its competitor Amazon.com.