What Is a Brand Consultant?

A brand consultant, or brand strategist, is a person who gives a company advice on the potential key audiences for a brand and what they need and want, helps with planning the pricing for the brand and gives the company ideas on what kind of brand best fits the company's products and goals. These professionals also have a major part in helping the company come up with an overall branding strategy, work with clients and handle issues that require negotiation.

The goal of a brand consultant is to help a company have a stronger brand that will attract customers from the key audiences. These professionals may work as either internal or external consultants, with internal consultants being someone from inside the company and external consultants being a party from an outside agency.