What is Birchbox?


Quick Answer

Birchbox calls itself a "discovery commerce platform." As of 2014, Birchbox is a subscription-based service that delivers a box of samples monthly; each box includes various beauty, lifestyle and grooming products that have been tested by Birchbox staff. Birchbox is available for both men and women.

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Full Answer

If a consumer enjoys the samples, full-size versions of the products can be purchased in Birchbox's shop. Birchbox has a loyalty program that rewards customers for shopping in its store, referring friends and giving feedback on the monthly samples. As of November 2014, a women's subscription to Birchbox costs $10 monthly, and a men's subscription costs $20 monthly.

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