Q:

Is it better to offer membership registration online or via mail?

A:

Quick Answer

Online membership registration makes processing and tracking memberships significantly easier than creating forms and collecting data manually. Free and low-cost membership software, as noted at Capterra.com, allows online registration, membership updates and event planning. Blog software, such as WordPress, also provides free membership software.

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Full Answer

If the problem is reaching people who do not have access to the Internet, offering sign-ups at a community or special-interest event is more direct and less expensive than mailing forms. Particularly for non-profits, community outreach is a positive way to publicize membership among groups less likely to have Internet access. If the problem is that some potential members may not want to give personal information online, then providing a way to request information by phone or email helps narrow the number of mailed registration forms.

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