One benefit of shopping at Target is that its store-brand products are the same quality as name brands but less expensive, says MPR News. In 2010, 20 percent of the retailer's sales volume came from its own products, and it has worked to increase its store-brand grocery offerings.
Another benefit of shopping at Target is that it actively pursues exclusive brand collaborations with high-end fashion and interior designers, adds the Pioneer Press. In recent years, Target has teamed up with Todd Oldham, Neiman Marcus, Missoni and Jason Wu. Target also offers loyalty programs to reward those who shop at the store regularly, says the Las Vegas-Review Journal.
The Target REDcard, which functions like a debit or credit card, is free to sign up for, and cardholders receive a 5 percent discount on every purchase, free shipping and 30 extra days for returns. Unlike other retailers' rewards programs, the discount is applied immediately at checkout rather than being a rebate, adds Banking Sense. Debit cardholders can also withdraw $40 from their bank accounts during checkout at no charge. The REDcard also benefits local schools. Target donates 1 percent of every cardholder's purchase to the school of the customer's choice. Some schools have received thousands of dollars through this program, notes Banking Sense.