Benefits of real estate staging include increasing the chances of selling the home by removing unnecessary clutter form the environment, allowing prospective buyers to visualize living in the property and highlighting specific features or aspects of the home through selective decorating. It also provides homeowners with the ability to make minor improvements and modifications to increase the sale value of the home.
The process of real estate staging involves using items and design aesthetics separate from that of the home owner in order to increase the changes of selling a property. In many cases, this begins with removing the personal items of the occupants such as pictures and artwork as well as certain furniture items. This also allows the homeowners to clean up messy or disorganized areas of the home that would otherwise make it appear as if the owners did not care for the space properly. Without the owner's personal items, prospective buyers are able to imagine living in the space and make connections to the home.
Stage the home also provides the owner with the ability to showcase its best features through design and decorating choices. For example, if the home has a large dining room but the owners do not own a proper dining set, the stager can rent the furniture to show the possibilities for the space. Preparing for a stages also commonly exposes areas that need repairs, which can decrease the sale price if left alone.