The benefits of filing at E-TRADE are considerable, especially if you are an active trader. These benefits include real-time data, the lowest minimums of all discount brokerage firms, 24/7 customer service, access to all asset classes and 60 days of free trading. These are all considered excellent, according to Maxime Rieman for NerdWallet.
Electronic trading, otherwise known as e-trading, gained popularity in the 1980s when Nasdaq significantly challenged the reigning dominance of the New York Stock Exchange, explains Graham Bowley for The New York Times.
Following the 1990s/early 2000s Securities and Exchange Commission enactment of a vast series of regulations to house competition and tank commission costs flooding the markets, e-trading through online trading firms became popular with ordinary investors who preferred to buy and sell without the hassle of hiring a personal broker, notes Bowley. E-TRADE launched in 1991 amidst the rising interest in this form of trading, quickly rising to prove itself more than adequate to keep up with the demand.
Although E-TRADE had financial difficulties during the subprime crisis of 2007-2008, it was able to reinstate itself as a power contender through growing acquisitions, being voted by SmartMoney as the top online broker three years in a row, says Mark Riddix for Money Crashers.