The Hallmark Crown Rewards program offers members rewards points that they can redeem for Hallmark products. There is also a tiered program that offers additional benefits.
Members of the program earn 10 points for every dollar they spend. They additionally earn five points for each individual card and a 100-point bonus if they purchase three cards together that are not packaged or boxed. These points are converted into Reward Dollars, which can then be used at Hallmark stores and online at Hallmark.com to purchase Hallmark-branded products. Points cannot be converted into Reward Dollars until the member has spent $100 or purchased at least 20 cards within the current calendar year, however. Members must also meet these spending thresholds each year to retain their accrued points for the next year.
Members also move up tiers in the program as they buy cards. Each new tier offers more bonus points for each card purchase plus coupons. The three tiers are "Silver," "Gold" and "Platinum." Members advance to each tier by either spending $100 or by buying a certain number of cards.
Points are not earned for the purchase of gift cards, gift certificates, postage stamps, services, office supplies and pharmaceuticals. Members must have U.S. mailing addresses to participate in the program.