To become a marketing manager, a person must typically earn a bachelor's degree in marketing or a related field and gain professional experience. During the course of entry-level marketing work, it is important to demonstrate leadership and decision-making skills along with technical marketing abilities.Continue Reading
A bachelor's degree in marketing includes a mix of general education course, business courses and marketing-specific courses. Business law, economics, finance, computer science and math are normally combined with marketing, advertising and related classes.
To expedite the career progression toward a marketing manager job, it is helpful to complete an internship during school. An internship is a hands-on work experience normally completed during the junior or senior year. Working a corporate marketing department or marketing agency provides hands-on experience, skill development and possibly a job offer upon graduation.
A marketing manager is normally promoted from a role within a marketing department or agency. Professional experience as a marketing specialist applies, along with work in an advertising department, sales, public relations or buying role. Analytical skills, creativity, decision-making abilities, communication skills, organizational skills and interpersonal communication skills are important qualities to develop during the entry-level phase to progress in the field.