What Is the Average Growth Rate of the Toothpaste Industry?


Quick Answer

The toothpaste industry consistently shows an average yearly increase in profits. Colgate, an industry leader, reports that they experience an average growth rate of 5.8 percent, as of 2014. Leading this growth is currently the Colgate-Palmolive Company, which is enjoying a 61 percent gross profit margin.

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Full Answer

Colgate's recent success may be unexpected, considering the August 2014 Blooomberg report that the chemical triclosan has been linked to cancer-cell growth. Colgate's "Total" toothpaste product uses triclosan as one of its main ingredients, which the FDA approved of in 1997 as an over-the-counter drug. Other manufacturers, such as Proctor and Gamble, are taking steps to remove triclosan in all of their products by the end of 2014, according to Bloomberg.

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