Aveda Pure Privilege is a program in which Aveda customers can pay a one-time membership fee and have access to double points rewards and a $20 gift card on the customer's birthday. There are also exclusive offers for program participants.
In May 2015, one offer for Aveda Pure Privilege participants included an extra 400 bonus points when they tried certain brands of eye cream, and participants received 30 percent off their orders at Jessica Matrasko Jewelry. Other benefits and rewards were broken down by location.
The point system is set up by tiers, and the more points a customer has, the better the rewards. Tier 1 is reached at 1,500 points, and rewards and gifts include a surprise gift bag, Aveda comforting tea bags, and a Total Face Environment Compact. Gifts and rewards for Tier 2 members with 2,500 points include a set of Aveda lip gloss and a Aveda wooden paddle brush.
As a customer gains points, services and products become available, including $300 in services towards spa services at participating resorts and a full set of body mists. The reward for the highest tier, at 50,000 points, is a three-night stay at Sugar Ridge Antigua Resort and Spa.