Americans spent $3.8 billion on Halloween candy in 2016, up 5.5 percent from 2015 candy sales. More than 75 percent of Americans purchased candy to both hand out and to consume.
Chocolate is the most widely purchased Halloween candy, accounting for more than half of total sales, with candy corn coming in second. Halloween is a vital time of year for candy manufacturers, coming in second only to Christmas in revenue generated. Many candy manufacturers release new products and seasonal packaging in anticipation of increased sales prior to Halloween.
Spending on all Halloween related items averaged $82.93 per person in 2016, for a total of $8.4 billion in retail sales. This is a 12 percent jump in Halloween spending from 2015.