Americans spent $2.2 billion on Halloween candy in 2014, slightly above the annual national average of $2 billion. Based a survey published by the National Retail Federation, more than 71 percent of Americans celebrated the holiday by handing out candy.Continue Reading
In 2013, average spending on Halloween candy per household was $44. The candy industry counts on Halloween to generate 25 percent of its annual income. Chocolate is by far the most popular Halloween candy, accounting for more than half of total sales. Americans purchased 90 million pounds of chocolate during the week of Halloween in 2013. The three best-selling chocolate candies were M&M's, Reese's Peanut Butter Cups and Snickers. Hard candies and lollipops accounted for 30 percent of Halloween sales, and chewy candies made up 19 percent of sales.
Spending on all Halloween related items averaged $77.52 per person in 2014, for a total of $7.4 billion in retail sales. Spending on candy was topped by spending on costumes in 2014, which totalled $2.8 billion: $1.4 billion was spent on costumes for adults, $1.1 billion was spent on costumes for children, and $350 million was spent on costumes for pets. Americans spent almost as much on Halloween decorations in 2014 as they did on candy, a record $2 billion.Learn more about Coupons & Sales