Amway is a multilevel marketing corporation that promotes direct selling of its products, such grooming products, cosmetics, nutritional supplements and household products for laundry and cleaning. Operating for more than five decades, Amway continues to market its business opportunity and products in more than 100 countries worldwide, as of 2015
When Amway started in 1959, it marketed one product: liquid organic cleaner. Through the decades since, the company continues to develop its product brands that are sold online and through independent distributors. Independent distributors pay between $62 to $94 to receive their business kits; one contains only literature, the other one also includes products.