American Family Insurance has been in business since 1927, growing over the years to provide insurance for auto, home, business, health and farm and ranch, notes its website, AmFam.com. It also offers umbrella insurance and retirement products. The company was launched in 1927 by Herman Wittwer in Madison, Wisconsin, with an initial charter of 346 members; the company grew to 486 policyholders by the end of its first year with revenue of $8,130 with just $45.85 in losses.
American Family has $19.4 billion in assets and $6.5 billion in policyholder equity, as of 2015, notes American Family. American Family is made up of 12 separate companies, including the American Family Mutual Insurance Company; American Family Brokerage, Inc.; New Ventures, LLC; and Lumbermens Casualty Insurance Company.
The corporate office for American Family Insurance is located in Madison, Wisconsin, but the company has branch offices in Phoenix, Arizona; Englewood, Colorado; Eden Prairie, Minnesota; and Maryland Heights, Missouri. In addition, it has a sales force doing business in many other states, including Georgia, Idaho, Illinois, Indiana, Iowa, Kansas and Nebraska. Agents also work in North Dakota, Ohio, South Dakota, Utah, Oregon, Wisconsin and Washington.
American Family maintains a website that allows customers to get quotes, purchase insurance products, pay their bills online and report claims.