Amazon Prime's $99 annual membership fee is a worthwhile expense for people who order from the site often or people who heavily use services like Amazon Instant Video and the Kindle Lending Library, according to Business Insider and U.S. News. Those publications found that people who place at least 10 orders a year save money because of Amazon Prime's free two-day shipping. Substituting Amazon Instant Video for another paid streaming service can save additional money.
Amazon Prime offers free two-day shipping on eligible items with no minimum order, as well as delivery of Prime Pantry grocery items for a $5.99 flat fee for a large box. Consumers quoted by TheStreet pointed out that the free shipping can be cheaper than the cost of driving to stores to purchase the same items, particularly in rural areas. All customers can get free shipping with a $35 order, but Business Insider pointed out that someone who ordered 20 items priced below that threshold in a year would save money by ordering Prime.
Lisa Koivu of U.S. News opined that Amazon Prime's video streaming and Kindle lending services save money compared to paying for the services at other sites.
PC Magazine pointed out that non-Prime members can use several workarounds to get free shipping, including buying extra items to get to the $35 threshold or using the Subscribe and Save option, which regularly ships items to anyone at no charge.