Business owners can take advantage of affordable online marketing strategies such as building a website, engaging in e-mail marketing, using social networking sites and blogging. They can also use offline strategies such as getting involved in community organizations and joining trade associations, according to the National Federation of Independent Business.
Online marketing can be very cheap and has the potential to reach a lot of people for the investment involved. Having a website is a very important tool. However, it is important to keep the website up-to-date and well organized. Business owners can visit their own website to make sure that everything is easy to navigate.
E-mail marketing can be a very effective tool when it is done properly. Business owners can encourage website visitors to sign up for e-mail newsletters and then use those newsletters to reach out to customers. They can use newsletters to offer promotions, discounts and news about products and services. E-mail marketing works better when it is personal and frequent. However, businesses should avoid spamming their customers.
Social media sites such as Facebook and Twitter can also be used to communicate with customers. Although these websites do not tend to drum up new business, they can be a good way to keep regular customers updated, states PC Magazine.
Although online strategies are very affordable and easy to use, business owners should not ignore offline strategies. Small businesses can get involved with local charities, community groups and clubs to help raise awareness locally. This helps them connect with members of the community and can improve their image.
Trade associations are another useful tool for small businesses. Organizations such as the local chamber of commerce can help business owners connect with other businesses and can provide useful resources.