AdvoCare is a health and wellness multi-level marketing company. It was founded in 1993 by Charles Ragus. The company sells over 70 weight loss, general nutrition, sports performance and energy products including Active, Trim, Well, Performance Elite and a combination of products known as the 24-Day Challenge.
AdvoCare has approximately 60,000 independent distributors. In 2013, AdvoCare showed on its income disclosure statement that the average annual income per distributor who had earned any income was $1,704.08, not including expenses. Controversy arose surrounding AdvoCare in 2008 when an Olympic swimmer, Jessica Hardy, tested positive for clenbuterol, a banned breathing enhancer, and sued AdvoCare claiming its product was tainted.