Q:

What are some free advertising ideas?

A:

Quick Answer

Some free advertising ideas include networking with other businesses, adding the business to an online directory and using social media. There are also low-cost advertising options, such as submitting press releases or getting custom business cards and making a habit of handing them out.

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Full Answer

Some advertising methods are free after the initial costs, such as business cards. Get some high-quality ones made and hand them out at every opportunity. Send one with every package shipped, attach them to brochures and flyers, and place them in local businesses or on bulletin boards. Another low-cost option is using a press release. It may cost money to get it written by a professional, but it should be free or at least budget-friendly to submit it to online and local newspapers and magazines.

Social media can be free or cheap depending on the method used. It doesn’t cost anything to create a business profile on LinkedIn, Twitter, Facebook, Tumblr, Instagram and YouTube. However, using advertising through promotional posts and sidebar ads costs a small amount. Luckily, these ad programs are based on a budget the business owner sets, so it costs as much or as little as desired. Simply posting updates to social media doesn’t cost anything.

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