What was advertised in old Sears Roebuck catalogs?


Quick Answer

The items advertised in old copies of the Sears Roebuck catalogs consisted of the company's merchandise at the time, such as clothing, toys, jewelry, sporting goods or guns. The company also published a special Christmas catalog that included additional items that reflected current shopping trends or more expensive items, as well as many holiday accessories and decorations.

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Full Answer

Sears Roebuck founder Richard Sears began publishing advertisement catalogs in 1888 that included images and descriptions of the watches and jewelry that appeared in his stores, slowly increasing the content over time to reflect changes to inventory. The catalog focused on displaying the breadth of items available for purchase with the company, often highlighting new additions such as baby clothing or buggies. The contents of the catalog would change frequently to reflect the changes to the store's inventory, eventually shifting to a more standard lineup to match the offerings at the multiple Sears locations.

Sears Roebuck also published a special Christmas catalog, known as the Wish Book, that was more extensive than its regular catalogs to provide the most options to holiday shoppers. In addition to several sections that focused on seasonal merchandise, such as lights, trees, stockings and decorations, it also included a large section of children's toys. The catalogs also included details about phone or mail order services to allow for easy purchasing of its contents.

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