Analyze the age, education level, family status, income level and religious background of the people you are trying to reach. Determine the spiritual or emotional needs that the church can help people meet.
Write ad copy aimed at answering the readers' questions or appealing to their emotional needs. Use strong headlines to get their attention. Avoid littering ad copy with too many photos or graphics. Include testimonials from church members.
Have the church's pastor issue a direct invitation to the reader to visit the church. Invite the reader to take action.
Make sure your church's website is kept up to date and coordinated with any other advertising you do. Visitors interested in your church are likely to check out the website before attending.