One advantage of purchasing a Visa card online is the flexibility to personalize a card with a particular logo. Another advantage is that a person can browse through different Visa cards that are being sold online, some of which come with particular additional card benefits that may be desirable.
As of 2015, Visa's website offers around 40 different Visa cards for sale. Many of the cards are reloadable online, in person or via direct deposit; however, not all of the available cards can be refilled using every option. Many of these cards come with additional features that make them more desirable to certain individuals, such as direct deposit bonuses, free email balance alerts, the ability to link the card to PayPal, cash back rewards programs or having no monthly fees. Other cards have mobile apps to access account information. This kind of flexibility is likely not available at stores that sell Visa gift cards.
Another advantage of purchasing a Visa card online is the ability to customize the logo. For example, at GiftCards.com, users can choose from a variety of holiday, special occasion or themed logos that decorate the front of the card. Additionally, a person can provide a picture to the website and order a Visa card using that picture.