One important advantage of Internet marketing is that companies can often reach more consumers via online marketing strategies than through traditional advertising. Another advantage is the low cost of Internet marketing. Other key advantages include convenience of operation, personalization of marketing content, and use of social media to build relationships with consumers.
Most Internet marketing is done through websites, blogs and social media tools. These platforms allow companies and organizations to create targeted content designed to reach various groups of consumers. A properly optimized website uses keywords and targeted content to reach consumers in local, national and international locations. Internet marketing has the power to help smaller companies compete with larger ones when companies use savvy online marketing strategies. Internet marketing reduces advertising and promotional costs for many companies.
Online advertising campaigns are cheaper to set up and run compared to the costs associated with traditional media outlets. Print, radio and television advertising is expensive, but an email campaign sent to customers who signed up to receive marketing messages involves minimal cost. Easy access at a low cost means that mass marketing is available to organizations with tight budgets. Websites offer consumers convenience by making information and products available around the clock. Consumers are able to conduct research, purchase items and view entertainment without worrying about normal business operating hours.