Q:

How do actors get roles in AT&T network commercials?

A:

Quick Answer

Actors secure roles in AT&T network commercials by attending auditions and callbacks. Actors get auditions by attending open calls, submitting themselves to casting agency calls or working with talent agents.

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Full Answer

AT&T uses casting agencies to find actors for each commercial. The company works with different agencies across the United States, and the specific agency depends on factors such as the filming location and the company producing the commercial campaign.

Actors can find listings for open-call AT&T auditions on the Project Casting website. Project Casting lists auditions from other casting agencies for commercials around the country. Most casting calls state specific actor qualifications, such as ethnicity, personal style and age range. Each one includes the dates and location of the audition. Some casting calls list information about the pay rate for each role.

The procedure for each AT&T casting call varies by campaign and agency. In some cases, the casting agency requests that actors submit a photograph and resume before they can secure an audition time. Others require actors to create a casting profile or send in an email. For some commercial campaigns, casting agencies require applicants to have a current AT&T subscription and maintain a large social medial presence.

If an actor has an agent, then the agent submits the actor to appropriate AT&T casting calls. In this case, the agent handles most of the arrangements for the actor.

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