Women wear toe rings for the same reasons that they wear any type of jewelry: they like how the toe rings look and they find them to be fashionable. Toe rings became extremely popular in the early 2000s and have remained a fun summer item for women to accessorize with.
Toe rings are commonly spotted on celebrities, encouraging women who like to be trendy to wear the rings themselves. Other women enjoy wearing pieces they adore regardless of whether it is considered stylish. Toe rings can also draw attention to freshly painted toe nails. In Indian society, the wearing of toe rings is a part of their culture and is integrated into wedding ceremonies.