What Is a Wish List at an Online Store?


Quick Answer

A wish list is a collection of items a customer would like to own but cannot purchase right away. Unlike a shopping cart, a wish list does not reserve items for customers, it simply gives them a list to refer back to at a later time.

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What Is a Wish List at an Online Store?
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Full Answer

Wish lists are available at a number of different types of online stores, and customers can usually access them from their computers or mobile devices. Although items are not purchased when added to the wishlist, customers may come back to the list at a later date, or refer friends and family to the wish lists for gift ideas.

Businesses benefit from wish lists, even when a purchase is not made. Wish lists help online retailers keep track of the products customers are most interested in.

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