Nike released the original Air Jordan shoes in 1984. The shoes' colorful aesthetic and direct association with Michael Jordan's rising fame launched a new era of creatively designed basketball sneakers.
Peter Moore designed the original Air Jordan shoe, incorporating a symbol unique to Michael Jordan's line of Nike apparel and footwear. The American public, finding the shoes unlike any other athletic shoe previously produced, embraced the Air Jordan's colorful and distinctive style, according to Foot Locker. The Air Jordan shoe also helped transform Nike's significance in the realm of basketball.
The NBA fined Jordan $5,000 for every game he played in his red and black Air Jordan shoes; Nike paid these fines because the media's attention increased Air Jordan sales so dramatically.