Wella Color Charm is a permanent, liquid hair-color range. It provides vibrant and intense color, increased shine by up to 43 percent, deep conditioning and a lingering floral fragrance.
Wella Color Charm's Liquifuse Technology combines color molecules with an activator to form a gel that binds and saturates every strand of hair. The gel goes beyond the hair shaft to color the cortex, resulting in maximum fade resistance.
The shade range is organized into seven color-tone families: natural, ash, gold, warm, red, cool and violet. Wella Color Charm also uses an internationally accepted level and tone system for shade selection. A level, which is represented by a number, describes the dark or light quality of a particular shade. The tone, represented by one or two letters, describes the color result that can be expected from among the seven tone groups listed above.
Wella Color Charm is available in 62 shades that can be mixed to create additional colors. To color natural hair with this product, leave the color on the hair for 30 to 45 minutes for best results. Hair that has been colored absorbs the dye faster and therefore requires less time for the new color to take hold.