Some well-known bikini contests are the Miss USA and Miss Universe beauty pageants, and the Miss Hooters International pageant. The Miss USA and Miss Universe contests feature swimsuit competitions which are major highlights of the pageants.
Bikini or swimsuit contests are beauty contests that judge the physical attributes and modeling skills of the contestants while donning a swimsuit. The contests are typically sponsored by swimsuit companies to promote their swimwear products. For example, Catalina Swimwear was a sponsor for the first Miss Universe and Miss USA contests, while swimsuit maker Yamamay sponsored the 2014 Miss Universe Swimsuit Competition. Known for its sexy waitresses in revealing outfits, restaurant chain Hooters sponsors the annual Miss Hooters International pageant. The winner becomes a spokesperson for the Hooters brand.