To wear cologne, apply it lightly to the body's pulse points, which are located on the wrists, the sides of the neck and over the heart, states Rochelle Bloom, president of the Fragrance Foundation. The throb of the pulse points adds intensity to the fragrance and makes it more noticeable.
Ensure that skin is moisturized well before applying cologne, as this helps the scent last longer. Reapply the cologne around mid-afternoon to ensure the scent lasts throughout the day. Bloom also suggests wearing different colognes for different seasons. Use lighter fragrances during warm weather because heat and sweat intensify the scent of colognes, whereas heavier fragrances work well in cold weather.
Only use a few spritzes or splashes of the fragrance to prevent it from becoming overpowering. Nearby people should only smell the cologne when they are very close. If it is possible to smell the fragrance constantly, too much has been used. If the fragrance comes in a wide range of varieties, such as cologne, deodorant, body wash and aftershave, it is not necessary to use all of them at the same time. Additionally, ensure that the scents of other products don't clash with the scent of the cologne.