Some ways to get free makeup samples are from beauty magazines or becoming a member of a test group. Another way is to visit websites that list companies that offer free makeup merchandise, or visit different beauty counters at major department stores.
At stores like Macy's, there are promotions by different beauty or makeup companies where they give free samples away at their particular counters. It is also possible to get samples when a customer buys a product. Sephora is one store where people may get samples if they ask or buy products from the store. Customers can also go online to the Sephora site to buy items and also get free samples.
Beauty magazines can give away free beauty items. For example, Allure has monthly giveaways of free make-up and other beauty items through the Allure Free Program. Another option to get free samples is joining test groups like the L'Oreal consumer participation panel.