"Vero cuoio" is Italian for "real leather," as is seen in the name of the Consorzio (Consortium) Vero Cuoio, a group of leather tanning professionals based in Tuscany, Italy. This consortium produces leather under the brand name of Cuoio de Toscana, the products of which are sold throughout the world. The Italian word "cuoio" means "leather" in English, and "vero" means "real" or "true."
Tuscany produces 80 percent of the leather that is manufactured by Europe's leather industry. The Consorzio Vero Cuoio was founded in 1985. It is a professional organization that serves as a marketing and advocacy body for leathermakers and tanners in Tuscany, which is responsible for the vast majority of production of leather shoe soles in Italy.